New Moon Blooms

During lockdown, brick-and-mortar flower shops were forced to close, leaving a significant gap in the market. With consumers turning to online shopping for convenience and safety, traditional florists struggled to maintain visibility and sales.

Because people were online more and disconnected due to Covid restrictions, we saw partnerships as a strong opportunity to reach audiences in a meaningful way. We positioned the flower subscription and delivery service as a convenient and modern alternative to in-store gifting. I led the full content direction, shaping the visual style, tone of voice and storytelling. I managed pre- and post-launch campaigns built around influencer collaborations and strategic gifting.

Grew visibility through influencers and gifting that contributed to 10k percent follower growth.

Increased engagement through strong product storytelling and seasonal campaigns that highlighted the brand’s personality and key moments.