Closing the Loop
Created B2B & B2B2C content strategies across geo-targeted organic, collaborative and paid campaigns.
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Through branded content, I created a strategy split by B2B & B2B2C. Each strategy had key pillars to cover with structured content buckets.
Managed video and graphic design for social media, whitepaper design collaboration and articles, varying cadence and content type.
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Managed organic and paid campaigns across LinkedIn, crafting key snippets extracted from collaborative documentary with Vodafone Germany to better explain our service benefits across key target audiences.
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Managed end-to-end production of webinars and white papers through automated CRM funnels as part of a wider lead generation campaign strategy.
Skilled in CRM, automation and HubSpot funnels.
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As part of my content strategy, I implemented an SEO and content strategy to boost lead generation through LinkedIn articles and infographic carousel posts.
Managed and co-ordinated company wide keyword strategy to indicate service benefits & monitor greenwashing terms.
Together, these efforts significantly increased reach, impressions, and overall engagement, leading to a 30% lead generation with improved marketing & alignment.
Content that engages with audiences.
Increase in LinkedIn impressions of 2,400% through strategic brand and content positioning.
