Closing the Loop’s Updated Website & Messaging
Closing the Loop needed a website renewal to better communicate its mission benefits, adding value and improved SEO for its unique One for One service.
As a company in a niche industry with no direct competitors, simplifying our offering for potential clients was a challenge.
Our B2B2C audience required a strategic approach—clearly demonstrating the commercial benefits of sustainability while keeping the messaging accessible and compelling.
I led the copywriting for Closing the Loop’s new website, managing edits, design formatting, and assisting in UX/UI. To ensure consistency and accuracy, I developed a content strategy aligning our tone of voice across the website and social channels and created a keyword system for proposals and events to communicate our service clearly without greenwashing.
Social Media & Content
As part of my content strategy, I implemented an SEO approach to boost lead generation through LinkedIn articles and infographic carousel posts.
Together, these efforts significantly increased reach, impressions, and overall engagement.
